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For this Gucci campaign I wanted to create a bold statement about the “Gucci Girl”. She is fashionable and daring which is what this campaign embodies. I created both Print and Digital elements for the Campaign.

Magazine Spread

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Instagram Carousel

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Facebook Advertisement

SnapChat Filter

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The SnapChat filter offers different sunglass options, so the user can pick their dream sunglasses. I also offers a swipe up option that takes you directly to the Gucci website where the user can “buy now”.

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