For this Gucci campaign I wanted to create a bold statement about the “Gucci Girl”. She is fashionable and daring which is what this campaign embodies. I created both Print and Digital elements for the Campaign.
Magazine Spread
Transit Sign
Instagram Carousel
Facebook Advertisement
SnapChat Filter
The SnapChat filter offers different sunglass options, so the user can pick their dream sunglasses. I also offers a swipe up option that takes you directly to the Gucci website where the user can “buy now”.
